Here we go again. In your farming career, you have about 40 chances. You could do the same thing every year. Make money, make life easy, and get rich when you sell the farm. But farming is not just about the money and getting rich, it’s also about responsibility and pride. We want to do what’s right for the land, the environment, and the consumer. Obviously, we wouldn’t have to regenerate anything if it was all being done perfectly.