Profitable Practices are the Bottom Line

What’s profitable?
That’s the question that drives decision-making for Bill Ehrlinger, a southern Wisconsin farmer with 1200 acres of corn and soybeans. He considers the price of purchased inputs not just what he pays today, but also the long-term costs of products and practices, understanding that what he does this year can keep his farmland profitable and productive in the long term.
That’s important to Bill because this farmland has been in his family since his grandparents purchased the home farm over a century ago.