Last year, Midwestern BioAg conducted a survey to help evaluate our customer service and products. Survey participants were chosen at random, and over 360 customers responded. We gained key insight into areas where we can improve administratively, and also gained better understanding of what matters most to our customers. From the analysis, a few key findings emerged:
- Soil heath matters. A majority of our customers reported that they do business with us to improve soil health on their farms. We are inspired and honored to have you as our partners as we help the industry achieve better farming through better soil.
- Better in-season support. Many of you requested more in-season support to help evaluate crop and product performance. When things are working — and even when they are not — we want to make sure we are there to support you. We are actively discussing steps we can take to improve in-season support this year.
- Growing interest in organic transition. We were impressed — and surprised — to learn that many of our current conventional customers are considering a transition to organic farming. If you’re considering switching to organic, please don’t hesitate to reach out to your consultant for helpful tips and advice.
We can’t thank you enough for all your helpful insights! We wish you a successful summer growing season and a plentiful harvest this fall!
—The Midwestern BioAg Team